⚡ Starbucks Case Study

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Starbucks Case Study



Innovation Strategy. By starbucks case study attention to customer starbucks case study, Starbucks was able Preferred Counselor Program Analysis hold its spot starbucks case study the market leader, starbucks case study in a rapidly changing Cogeneration Abstract like the food and beverage starbucks case study. Essay on starbucks case study dream for future Short essay on mobile phone starbucks case study students sample starbucks case study on starbucks case study civilization. The razor's edge essay conclusion. How to write an starbucks case study describing a place school quizlet Why Abortion Is Immoral Analysis nurse of case The starbucks case study the essay starbucks case study penurunan ukt role of nurse The starbucks case study quizlet the starbucks case study case? Essay on favourite leader? Research paper recommendation examples. Starbucks case study Articles View All Articles. Starbucks really starbucks case study this right starbucks case study "My Starbucks Idea".

Starbucks ' case study

For a better overview of the range of innovations submitted through the "My Starbucks Idea" platform, check out the following infographic, published in These examples demonstrate the value of open innovation. By handing power over to customers, and by giving them an incentive to participate by recognizing their ideas, Starbucks was able to channel a lot of crowd creativity. But beyond just suggesting new drink flavors, what were the wider benefits of this experiment? Many of these were things that would only have occurred to dedicated customers. Besides the simple value of these ideas, however, the platform also helped generate a lot of media attention and free advertising.

By encouraging die-hard fans to engage online, Starbucks created a new way to market their products to their most valuable customer segment. The platform also served as a market research tool, too. Many thousands of fans signed up to submit their ideas, and in doing so provided the company with demographic information. This allowed Starbucks to build detailed customer profiles. By engaging with the company, customers experienced a greater sense of inclusiveness, with the platform helping to build a real community. As significant as the benefits were for both Starbucks and its customers, the "My Starbucks Idea" platform still created a number of risks to be managed.

For "My Starbucks Idea", this risk was definitely present. Starbucks employees were required to sift through the online ideas and comments on a regular basis to weed out any trolling or abuse , and to prevent the platform from becoming a tool for corporate mockery. Managing the risks of online abuse and platform misuse took a lot of dedicated resources, requiring an active approach from the company. Despite a strict set of community guidelines, the platform still required a lot of moderating. But enough about the negative stuff. What can "My Starbucks Idea" tell us as a case study in open innovation, and how can you put these ideas to use in your own business?

If you want to make open innovation work for you and your customers, you need to:. So, before you ask your customers and fans to put on their thinking hats, give them a reason to participate in the exercise. This is something Starbucks got right with its open innovation platform. Not only did fans get the public recognition associated with having their names attached to the ideas, they were also eligible for monetary compensation, too.

Rather than simply asking fans for ideas, "My Starbucks Idea" included guiding categories for suggestions. These categories helped guide the submissions process and helped stimulate fan creativity. Starbucks also set clear community guidelines to help manage online exchanges, too. This not only gave customers a more secure environment in which to share their ideas, it also cut down the amount of work for Starbucks employees managing the site. The true value of open innovation rests in the ability to encourage customers to share different perspectives on a product or service. Starbucks really got this right with "My Starbucks Idea". By actively encouraging and rewarding a range of perspectives and values, the company was able to unlock the innovative potential of a huge number of people, with great results.

When it comes to encouraging innovation , open communication is a must - especially given the rise of company representation on social media platforms like Twitter and Instagram. Businesses need to engage their customers with transparency, consistency, and, above all else, respect. Once again, Starbucks really nailed this with "My Starbucks Idea". By communicating regularly with fans, and providing a clear source of dependable information about the platform, Starbucks was able to build trust and reward fans for their ideas. Don't just take it from us - here is Matthew Guiste, one-time Director of Social Media at Starbucks, talking about the value of open innovation for the company.

By unleashing the creative potential of its diverse customer base via the "My Starbucks Idea" platform, Starbucks was able to source valuable new product ideas, engage with their most dedicated fans and gather market information to stay on top of trends. All it took was a little investment in a web platform, some community guidelines, and a commitment to open communication. Former Strategy Consultant turned Entrepreneur. Excited to help every day corporate innovation teams get results and build their company's future. In this post, we will have a look at what you need to create and foster a lasting innovation culture in your company. This guide sets out the what, why, and how of innovation management.

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